Why should you care about Trade Marks?

Do you have a name or an image that you use for your business that’s important to you?


Why Should you Care About Trade Marks?

Trade Marks and the associated goodwill are quite commonly the largest single asset of a business, particularly in businesses engaging and providing services.  Having a good Trade Mark which is appropriately registered can only help to quantify and increase the value of your business in the long term.

 

What is a Trade Mark?

Simply, it is a sign (which can be words, images, colours, smells, or combinations of them) which is used to distinguish your goods or services from the good or service from other businesses.

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